top of page
background.jpg

Let's have a dialogue on tackling wicked problems.

Anna Lipczynska profile_edited.jpg

ABOUT

This is me

I’m a service and product designer with over 10 years of experience across FinTech, SaaS, and enterprise systems.

Starting my career in architecture gave me a foundation in systems thinking and human-centered design.


Today, I blend disciplines to craft experiences guided by data and intuition, always led by vision, combining strategic insight with hands-on UX expertise.

WHAT I BRING TO THE TABLE

Strategic thinking

I link design to business outcomes, helping teams focus on what drives the most impact.

Storytelling

I turn complexity into clear, human stories that align stakeholders and inspire action - always leading with vision.

Facilitation

I create collaborative spaces that bring together cross-functional teams to explore, align, and make confident decisions together.

Designing with AI

I use AI to speed up design and spot gaps faster - while relying on human emotion to craft truly meaningful experiences.

MY APPROACH

With a first-principles mindset and a human touch, I craft solutions that balance business vision with real human needs.

10+

Years in
Product Design

4

Continents worked

in AU, ASIA, NA, EU

7+

Industries

designed for

CASE STUDY

CommSec

I led the redesign of charting in CommSec’s mobile trading app, addressing limitations that frustrated investors. Through research, prototyping, and usability testing, I created more intuitive features that empowered over 230k users to make faster, more confident trading decisions.

commsec.jpg

WORKED WITH

FEATURED WORK

Let's Talk

Contact me today to discuss your next challenge.

alipczynska1@gmail.com

Based in Poland / Europe

bottom of page